OpenPort and Engro Foods Limited: Solving the Challenge of Visibility in the Food Industry

Some of the most volatile markets today are fast moving consumer goods (FMCGs) and the food industry. Being closely tied to population growth and rising GDP, these sectors are the most heavily impacted by the continuous fragmentation of the supply chain in emerging markets. Engro Foods is widely known in Pakistan as one of the biggest providers of local needs with their products ranging from all-purpose milk to a wide range of beverages. With over 12 million consumers using their products every day, it was a drive for greater supply chain efficiency that brought them into partnership with OpenPort.

According to Abdullah Aslam, General Manager for Supply Chain Services, one of the ongoing challenges is the constant reliance on physical and on-transit logistics parties for visibility. “A considerable amount of human resource effort was required in order to manually follow up with transporters and clients, which made it difficult for a holistic view of our dedicated transport fleet.”

OpenPort’s transport management solution (TMS) addressed this concern perfectly. According to Aslam, “We have onboarded OpenPort TMS solution with its live BI dashboards, adding value to our supply chain with complete visibility of all our transport fleet. Moreover, a recent incorporation of OpenPort control tower at our Sahiwal plant has further provided the required effectiveness of TMS viability. This effectively enables us to make informed decisions in order to optimise logistics planning and operations. As a result, manual activities of monitoring and reporting on in-transit fleet have been reduced considerably.”

Aamir Haroon, Managing Director Middle East of OpenPort, said, “The project with Engro Foods showcases OpenPort’s ability to target specific pain points experienced by many shippers. The layers of subcontracting and manual processes facing our clients are something we now effectively tackle with our digital solutions.”

Both OpenPort and Engro Foods are excited to further the partnership. Hopeful for the future, Aslam said, “OpenPort’s blockchain-based digital logistics products are definitely a step in the right direction for the supply chain industry. We are very keen to monitor and review the benefits from a blockchain based proof of delivery (POD).”

About Engro Foods

Engro Foods is among the biggest and fastest growing companies in Pakistan with a vision to cater to local needs with products conforming to global standards.

Highly passionate about providing millions of people across the length and breadth of Pakistan and beyond with the ultimate brand experience, our product portfolio comprises some of the country’s biggest and best-selling brands including Olper’s, Olper’s Lite, Omore, Dairy Omung, Olper’s Lassi and Tarang.

Back to Blog Archive